- Marc Cucurella is an envoy for German sportswear firm Puma
- He wore their new boots on Sunday however slipped over twice and changed them
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Marc Cucurella’s pricey slips in Chelsea’s London derby with Tottenham on Sunday look set to be a advertising catastrophe for Puma and their new £220 boots.
Puma had launched their next-gen Future 8 boots in time for Christmas, and their big-money ambassador Cucurella wore them on the Tottenham Hotspur Stadium after beforehand attempting them out in coaching.
However the full again endured a disastrous begin to the match as he slipped over twice and was punished on each events as Tottenham raced right into a 2-0 lead.
After the second slip, Cucurella ran over the to the touchline and become a special pair of Puma boots.
Chelsea managed to stage a stirring comeback as they got here from behind to win 4-3, however Cucurella was nonetheless fascinated with his errors after the sport as he posted a photograph on his Instagram story of the brand new Puma boots within the bin alongside the message ‘Sorry Blues’.
He has since deleted the photograph, nevertheless it was seen all throughout social media earlier than being taken down, and will now depart followers considering twice about shopping for their very own pair of the Puma boots.
Puma have been selling their new £220 boots (pictured) as a part of a Christmas marketing campaign
Marc Cucurella wore them on Sunday however slipped over twice and needed to change his footwear
He then posted an image of the boots within the bin in a disastrous advertising transfer for Puma
The German sportswear firm is already below strain after failing to satisfy expectations with third-quarter gross sales.
Puma CEO Arne Freundt delivered a constructive replace final month as he insisted that there had been ‘very encouraging’ demand for the corporate’s merchandise heading into the ultimate a part of 2024.
‘Speaking to the retailers each in Europe and the U.S., I believe we’re fairly assured in regards to the demand going into the essential buying season,’ he mentioned.
Nonetheless, Cucurella’s struggles in entrance of an viewers of tens of millions is not going to have helped Puma’s trigger.
The boots had been marketed as specialising in three options – adaptability, motion and management.
However Cucurella didn’t show any of these attributes in a torrid opening to Sunday’s match.
His first error got here after simply 5 minutes when his slip handed the ball to Brennan Johnson who raced previous him earlier than squaring the ball for Dominic Solanke to faucet house.
Six minutes later, Cucurella fell to the ground once more and waved his arm in frustration because the free ball was picked up by Dejan Kulusevski.
Cucurella’s slips price Chelsea twice, with Brennan Johnson racing previous him to arrange Tottenham’s opening aim
Cucurella was indebted to Cole Palmer because the England star scored two second-half penalties to show the match in Chelsea’s favour
The Swedish midfielder then reduce inside and picked out the underside nook, with Cucurella instantly making his option to the touchline to modify footwear.
Sky Sports activities co-commentator Jamie Carragher slammed Cucurella for sporting the boots within the first place as he questioned why he had not noticed the difficulty within the warm-up.
‘Cucurella’s coming to the bench, do not blame anybody else – it is your personal fault, son!’ Carragher mentioned. ‘Absolute schoolboy stuff. Embarrassing.
‘He slips once more. Take a look at him shrugging his shoulders. Did he not do a warm-up?’
Lead commentator Peter Drury added: ‘Nicely, it is pantomime season, and like Cinderella, Cucurella wants a slipper that matches!’
The boots change did the trick for the Spaniard, as he went on to play the cross for Jadon Sancho’s aim to get Chelsea again into the sport.
The Blues then ramped up the strain after the break and turned the match of their favour because of a pair of Cole Palmer penalties both aspect of a positive Enzo Fernandez strike.
Son Heung-min pulled a aim again late on for Spurs, nevertheless it wasn’t sufficient as Cucurella and Co. held on for all three factors to ship Chelsea into second place.
