Grace Hayden, the 23-year-old daughter of Australian Take a look at cricket legend Matthew Hayden, is main a daring push to take cricket into considered one of its greatest untapped markets – America.
Set to host a brand new weekly video podcast referred to as Sport On With Grace, she is going to intention to introduce cricket to a broader U.S. viewers by means of participating tales, conversations, and personalities.
The present will stream on Willow, the premier cricket community in the US, identified for its 24-hour cricket protection throughout the nation.
Cricket has lengthy struggled to realize traction within the US, however Grace’s podcast alerts a contemporary, media-savvy method to breaking by means of in a aggressive sporting panorama.
She hopes to bridge the hole between the cricketing world and American viewers by showcasing the game’s vitality, world attraction and human tales.
Grace’s father, Matthew Hayden, was considered one of Australia’s most dominant opening batsmen, enjoying 103 Assessments and scoring over 8000 runs.
Grace Hayden is launching a brand new podcast to assist develop cricket’s attain throughout the US
The daughter of Matthew Hayden is entering into the highlight with a weekly cricket present for American viewers
Sport On With Grace will stream weekly on Willow, America’s premier cricket broadcasting community
Her debut visitor will likely be Adam Gilchrist, a fellow Australian cricket nice and some of the iconic wicketkeeper-batsmen in historical past.
Collectively, Gilchrist and Hayden helped Australia dominate world cricket within the early 2000s, and now their legacy continues by means of Grace and her groundbreaking podcast.
‘Sport On is about pulling again the curtain on the world of sports activities’ untold tales,’ Grace mentioned.
‘I grew up in cricket’s entrance row and have lined its greatest tournaments, however the moments that fascinate me most occur off digicam.
‘Partnering with Willow permits me to share these uncooked, humorous, and provoking conversations with athletes, artists, and anybody chasing greatness.
‘I can not wait to convey these tales to followers every week on the Willow app and wherever they take heed to podcasts.’
Whereas cricket is already gaining some floor within the US with the launch of Main League Cricket, Grace’s podcast provides a much-needed storytelling and cultural dimension.
By combining star energy, youthful vitality, and cross-cultural connection, she hopes to play an important function in making cricket resonate with a brand new American viewers.
Grace Hayden hopes to attach new followers with cricket by means of tales, interviews, and world cricket legends
Her first visitor is Adam Gilchrist, who performed alongside her father throughout Australia’s cricketing golden period
‘Launching Willow’s first authentic sequence is a vital step in increasing how we serve and develop the cricket group,’ Willow chief govt Todd Myers mentioned.
‘Grace’s data of the sport, mixed with a assured on-screen presence, makes her a uniquely highly effective and genuine voice because the host of Sport On with Grace.
‘This podcast will convey authenticity, vitality, and a recent voice that may resonate with each long-time cricket followers and newcomers alike.’
The USA has lengthy been seen as the ultimate frontier for the game, despite the fact that it performed a big function in cricket’s start.
Main League Cricket, an expert T20 league launched in 2023, has introduced world consideration to the game in the US and is backed by high-profile figures like Ricky Ponting, Pat Cummins and Faf du Plessis.
The league options worldwide stars and rising home expertise, giving American followers a style of world-class cricket in their very own yard.
Curiosity within the recreation surged additional when the US co-hosted the 2024 ICC Males’s T20 World Cup, bringing main matches to cities like New York, Dallas, and Lauderhill.
Although cricket was as soon as outstanding in North America – with the first-ever worldwide match performed between the USA and Canada in 1844 at St George’s Cricket Membership in New York – the area ultimately turned its ardour towards baseball.
