- Chelsea are asking supporters to donate heat clothes forward of Christmas
- Blues stars have featured in a video to mark the launch of the marketing campaign
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Chelsea have launched an admirable marketing campaign to assist deal with homelessness throughout London, with their Wrap Up Heat initiative asking supporters to donate heat clothes at video games within the build-up to Christmas.
The Blues have launched a John Lewis-esque video to mark their launch, with Nicolas Jackson, Enzo Fernandez and Christopher Nkunku amongst those that star. On the finish of the clip, Cole Palmer locations a coat on the shoulders of a younger supporter, a title card studying: ‘Go away the chilly to Cole.’
Followers will have the ability to drop off any donations at upcoming fixtures. The Blues, along side their basis, are additionally asking for monetary donations which is able to go on to charities in want.
Chelsea have pledged to donate themselves, together with to the Barons Courtroom Venture, a charity primarily based near Stamford Bridge that helps these unlucky sufficient to be with out properties.
Practically 12,000 individuals slept tough in London throughout final 12 months’s festivities, greater than 3,200 of them within the south west of the capital alone. Chelsea will announce how a lot has been raised, each in garments and cash, once they face Fulham on Boxing Day.
Chelsea have launched a Wrap Up Heat initiative to assist deal with homeless throughout London
Cole Palmer locations a coat on the shoulders of a younger supporter on the finish of the marketing campaign launch video, with a title card studying: ‘Go away the chilly to Cole.’
Chelsea have pledged to donate and can announce how a lot has been raised on Boxing Day
Laura Cordingley, chief govt officer of Chelsea Basis mentioned: ‘With over 3,000 individuals sleeping tough in our area people, it’s essential to be supporting people and households affected by homelessness and its root causes through the festive interval and past.
‘To assist deal with this, we will probably be working with the membership, supporters and native organisations to donate heat clothes to those that want it most this Christmas, while additionally elevating funds that can assist charities tackling homelessness and its root causes in London long run.’
