The English Soccer League is ready to pen a £5m take care of Jersey Mike’s – which is able to see the American fast-food chain sponsor the EFL Trophy forward of its British invasion.
Every day Mail Sport understands that officers are near sealing a file, five-season partnership which may even see prize cash elevated for the competitors, which was previously generally known as the Vertu Trophy.
The hope is to announce the deal earlier than the subsequent fixtures on this yr’s midweek knockout event, which is open to all 48 League One and League Two golf equipment plus 16 invited under-21 academy sides from the Premier League.
Whereas comparatively unknown on these shores, Jersey Mike’s is a staple throughout america and Canada, the place there are 3,300 branches and an annual turnover of round $4.2bn.
They’re as a result of launch within the UK within the close to future, with a primary retailer set to open in London’s West Finish later this yr. The intention is to convey 400 shops to the UK and Eire.
Trade consultants consider the transfer will sign a battle within the sandwich market with common Excessive St chain Subway.
Luton City supervisor Jack Wilshere celebrates profitable the 2026 EFL Trophy final season
Jersey Mike’s is a staple throughout america and Canada, the place there are 3,300 branches
Jersey Mike’s is legendary for its Unique Italian and Well-known Philly and Huge Kahuna Cheese Steak subs.
It’s thought golf equipment will profit from an preliminary cost of £900,000 for this season, which raises over the time period of the deal.
Vertu are understood to have paid £800,000 in 2025-26 and a median of £720,000 over their three seasons as title sponsor.
Sixteen Premier League golf equipment – together with champions Arsenal – will participate on this season’s competitors, which began in August. Manchester United, Bournemouth and promoted duo Coventry Metropolis and Hull Metropolis won’t be concerned.
