Gary Neville’s The Overlap has purchased Manchester United influencer Mark Goldbridge’s YouTube channels.
In an eyebrow-raising transfer, the previous United defender’s media agency will crew up with the content material creator, who is known for his explosive rants.
The Overlap has paid an undisclosed seven-figure sum for The United Stand and That is Soccer, as they search to construct ‘some of the thrilling soccer communities on this planet’.
The deal will see Goldbridge proceed to entrance each channels, which have a mixed 3.7m subscribers, whereas what’s being described as ‘a big growth’ will comply with.
The United Stand will likely be prolonged to incorporate ‘Stick with United’, which can characteristic former gamers and journalists, and ‘The Each day United’, a every day United information strand. Different main golf equipment throughout Europe may also be focused.
Gary Neville’s The Overlap is increasing – by shopping for up Mark Goldbridge’s YouTube channels
Goldbridge has amassed 3.7million subscribers on YouTube – and now groups up with Neville
Neville, government director of The Overlap, mentioned: ‘We’re constructing what we imagine will change into some of the thrilling Iindependent soccer communities on this planet – one that offers followers direct, personality-led content material.
‘The United Stand and That is Soccer are two of the best-known soccer channels on YouTube, and our intention is to develop them into probably the most compelling Manchester United and soccer information channels out there.’
Goldbridge added: ‘I’ve spent the final 10 years constructing The United Stand for Manchester United followers and That is Soccer for all followers, and I am prouder of that than something I’ve ever finished. This deal is about what comes subsequent.
‘The Overlap has the ambition, the credibility, and the sources to assist me take what I do to the following degree.’
The transfer comes after World, one among Europe’s largest industrial radio firms, took a majority stake in The Overlap in January.
Scott Melvin, co-founder and government director of The Overlap added: ‘The marketplace for unbiased soccer content material is rising quickly and the chance to construct a genuinely scaled community inside it’s one we now have been working in direction of for a while.
‘The Overlap exists to construct the infrastructure, partnerships, and editorial vary that permits the perfect channels to succeed in their full potential. Mark has constructed two of the most important audiences on this area, and this deal accelerates all the pieces we’re constructing in direction of.’
Final yr, Goldbridge’s channels moved additional into the mainstream when he landed rights to broadcast matches throughout the 2025-26 season.
The YouTuber, whose actual identify is Brent Di Cesare, introduced his That is Soccer web page would stream 20 reside Bundesliga matches. The Overlap gained comparable rights.
